THE TEAM
Jim Byk (Co-President) has been a Broadway press agent for 35 years, handling over 120 Broadway and Off-Broadway shows. Prior to co-founding The Press Room, he spent 15 years at Boneau/Bryan-Brown, where his credits included the publicity campaigns for the Tony Award-winning productions of The Book of Mormon, Proof, Doubt, The History Boys, Red, La Cage aux Folles (2010), The Norman Conquests, and Death of a Salesman (2012), as well as Twelfth Night/Richard III and Jerusalem with Mark Rylance; Betrayal with Daniel Craig and Rachel Weisz; The River with Hugh Jackman; The Cripple of Inishmaan with Daniel Radcliffe; Lucky Guy with Tom Hanks; Hamlet with Jude Law; Macbeth with Kenneth Branagh; Gypsy with Bernadette Peters; Tom Stoppard’s Rock ’n’ Roll and Jumpers; The Scottsboro Boys; Mary Stuart; The Seagull; Curtains; Urinetown; and Disney's Beauty and the Beast. He has represented Guthrie Theater, Paper Mill Playhouse, Signature Theatre Company (NY and DC) and Soulpepper Theatre Company. He handled theatre press outreach for the films Birdman, Dreamgirls, Sweeney Todd, Nine, Doubt, and In Bruges. Dance: Stuttgart Ballet, Australian Ballet, MOMIX. With Keith Sherman and Associates, he represented the Tony Awards from 1991 through 1996 for CBS and Tony Awards Productions. Byk is a member of ATPAM’s Board of Governors. PN: he/him/his
Contact: jim@thepressroomnyc.com
Shane Marshall Brown (Co-President) began his career in theatrical publicity in 2005. Before co-founding The Press Room, he was a senior press agent at Sam Rudy Media Relations for over six years, where he worked on the Tony Award and Pulitzer Prize-winning Hamilton, the long-running Avenue Q at New World Stages, and Vineyard Theatre. Other credits include Sting’s The Last Ship, Rodgers + Hammerstein's Cinderella, The Performers, Nicky Silver’s The Lyons, Sarah Jones’ Tony Award-winning production of Bridge & Tunnel, Blithe Spirit starring Angela Lansbury, Will Ferrell’s You’re Welcome America, Neil LaBute’s Reasons To Be Pretty, Eugene O’Neill’s Desire Under the Elms, Chicago, Cat on a Hot Tin Roof, Sandra Bernhard’s Everything Bad and Beautiful, Manuscript, and Williamstown Theater Festival. PN: he/him/his
Contact: shane@thepressroomnyc.com
Diane Vadnal (Director of Operations) has spent 13+ years in entertainment working across both music and theater projects. She began her career in the music industry overseeing releases including Hamilton (Original Broadway Cast Recording), The Hamilton Mixtape, Lizzo’s Coconut Oil EP, Dear Evan Hansen (Original Broadway Cast Recording), Beetlejuice (Original Broadway Cast Recording), Action Bronson’s Mr. Wonderful, TGT's Three Kings, Missy Elliott's "WTF (Where They From) feat. Pharrell Williams" and music from the children’s properties “Sesame Street,” “Barbie,” “Thomas & Friends,” “Super Simple Songs,” and “Daniel Tiger’s Neighborhood.” She has developed social media strategies and secured brand partnerships for the Broadway productions of Waitress, Chicago, Moulin Rouge! and Death Becomes Her. Her projects have amassed three Grammy Award wins, 14 Grammy Award nominations, two MTV VMAs, and more. She is dedicated to teaching and mentoring young professionals and spends her free time cooking elaborate dinners, cheering on the New York Liberty, and leading her neighborhood Girl Scout troop. PN: she/her/hers
Contact: diane@thepressroomnyc.com
Gerilyn Shur (Press Agent) has represented clients in theatre, film, and other entertainment entities throughout the past two decades. Prior to joining The Press Room, she was a Vice President at DKC/O&M where she developed and executed publicity campaigns for Broadway and Off-Broadway shows such as The Heart of Rock and Roll, Ain’t No Mo’, Bob Fosse’s DANCIN’, Harmony, To Kill a Mockingbird, Ain’t Too Proud - The Life and Times of the Temptations, All The Devils Are Here - How Shakespeare Invented the Villain, Pre-Existing Condition, West Side Story, King Lear, Hillary & Clinton, Who’s Afraid of Virginia Woolf?, Gary: A Sequel to Titus Andronicus and more. Gerilyn also ran O&M Etc., the company’s creative division, that produced a varying assortment of activities including opening night execution, special events and creative consultation for clients across the theatrical spectrum. Gerilyn previously served as Senior Director of National Publicity at Allied Global Marketing and Director of National Publicity at Brigade Marketing where she oversaw national publicity campaigns for numerous films, filmmakers and film festivals. In addition to this experience, she held positions at 42West Public Relations and Barlow-Hartman Public Relations. PN: she/her/hers
Contact: gerilyn@thepressroomnyc.com
Louisa Pancoast (Press Associate) joined The Press Room team in 2022. Broadway credits include The Book of Mormon, Eureka Day, Prima Facie, and Patriots. Off-Broadway credits include JOB, Get Your Ass in the Water and Swim Like Me, Symphony of Rats, A Sign of the Times, Everything’s Fine, Fiddler on the Roof in Yiddish, Amid Falling Walls, and Pay the Writer. Institutional clients include Manhattan Theatre Club, The Wooster Group, Out of the Box Theatrics, and New York Classical Theatre. Louisa is also a professional dancer, and has performed at such venues as the Park Avenue Armory, The Metropolitan Opera, Museum of Modern Art, and the 92nd Street Y, among others. She received her B.A. in English Literature and Art History from New York University. PN: she/her/hers
Contact: louisa@thepressroomnyc.com
Maddie Greenberg (Press Assistant) joined The Press Room in 2022. Broadway: Hamilton, A Wonderful World. Off-Broadway: A Sign of the Times, JOB, Sesame Street The Musical, Scarlett Dreams, Someone Spectacular, Everything’s Fine. Institutions: Vineyard Theatre,National Yiddish Theatre Folksbiene. Maddie is a classically trained vocalist and actress whose credits include Carnegie Hall, Madison Square Garden and the New York State Capitol Building. Before The Press Room, she was an assistant at Kristen Long Communications. In 2023, she won a Fair Media Council Folio Award for her political broadcasting and social media work. She received her B.A. from Hofstra University and is an alumna of The Frank Sinatra School of the Arts in Queens. PN: she/her/hers
Contact: maddie@thepressroomnyc.com
Christian Heino (Press Assistant) joined The Press Room in 2023 and recently graduated with a Bachelor of Arts in Entertainment, Fashion, and Media Communications from NYU's Gallatin School of Individualized Study as well as a Business of Entertainment, Media and Technology minor at NYU's Stern School of Business. While at NYU, he served as the Vice President of Operations for the Fashion Business Association and as the Social Media Manager for Gallatin's annual student-run fashion show. Prior to joining The Press Room, he worked as a Global Wholesale intern for Oscar de la Renta and as a publicity intern for Frank PR, working on such films as John Wick 4, How to Blow Up a Pipeline, Mafia Mamma, and Nimona, among others. PN: he/him/his
Contact: christian@thepressroomnyc.com
Ryan Sherwin (Press Intern) joined The Press Room in October 2024. She is a native New Yorker. Ryan is an alumna of Laguardia High School where she majored in vocal performance and took part in performances such as the promotional video for the National Tour of Dear Evan Hansen. She has also performed at venues such as The Laurie Beechman Theatre, The Time Warner Center Building, and Tavern on the Green. Prior to joining The Press Room, she worked as a public relations intern for a beauty PR firm called Studio Beauty. B.A in Communications from University of Wisconsin-Madison PN: she/her/hers
Contact: ryan@thepressroomnyc.com